“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

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Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world ...

Roblox (NYSE: RBLX) is a gaming platform that many investors know well. It has 112 million daily active users (DAUs) and one of the most engaged audiences in digital media. Players don't just log in ...