Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...
That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Glomb, VP of content and data at ...
Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...
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