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Mission vs. Vision — Here's How Your Success Depends on This Distinction

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...
Forbes

Five Ideas To Create Memorable Vision And Mission Statements

Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...
Forbes

Simple Guide To Creating A Compelling Mission And Vision Statement

Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...
The Chronicle of Philanthropy

Stop Writing Vision Statements. Do This Instead.

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...
Entrepreneur

Mission vs. Vision — Here’s How Your Success Depends on This Distinction

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...