When you think of a “fitness influencer,” you might imagine gym bros posting selfies with chiseled abs and toned arms, but the niche encompasses so much more. If you’re big on social media and are ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. The lure (and lore) of internet riches is intoxicating.

If you are as fashion-oriented as Cher from “Clueless,” are constantly complimented on your outfits, or simply have the good sense to know what patterns to mix when, you may just have what it takes to ...

Scrolling through perfectly curated Instagram feeds and polished TikTok videos makes influencer life look like an endless vacation funded by brand partnerships and free products. The reality behind ...

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ...