…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Greetings, fellow Robloxians! If you happen to be a hardcore Blox Fruits enthusiast, get ready to take your love for the game to a whole new level with some great new merchandise. From aesthetic and ...

While it's been around since 2006, Roblox has taken the world by storm in the last few years (thanks to us being locked indoors for long periods). It's essentially a place for young gamers to ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

Deepening its relationship with Roblox, Forever 21 unveiled the F21 Metaverse Collection, the retailer’s first metaverse-inspired fashion collection, in celebration of its first year on Roblox, the ...

Fashion brands with their own thriving Web3 communities and loyalty programs are now deepening their presence in the world of gaming. Following Lacoste’s recent debut on The Sandbox, latest into the ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

In partnership with WMG and Gamefam, players can meet a virtual version of the legend, play games and score merch inspired by Cher's iconic looks. By Jeff Benjamin Cher‘s chart-topping Christmas album ...