The spring/summer 2026 collections pick up where we left off in the fall, with personality-driven looks rooted in wearability ...

But if you’re looking to make a statement (or at least shake up your closet a bit), you’ll find plenty to love in spring’s ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Some TikTok trends are silly and fun — like “holy airball!” — but others are downright concerning. Parents of teen and tween girls are sounding the alarm about a worrying new trend that one mom calls ...

Social media users have been uploading photos of themselves to AI tools to see what they’d look like as dolls or action figures — and then sharing the results for fun. The trend centers around AI ...

Thousands of people have shared their personalized dolls under the hashtag #aibarbie Emily Blackwood is a writer and editor at PEOPLE. She has been working at PEOPLE since 2023. Her work has ...

Share on Pinterest Fibermaxxing emphasizes fiber intake during meals and snacks, which could aid weight loss and help lower the risk of chronic diseases. Knape/Getty Images ‘Fibermaxxing’ is TikTok’s ...

It's time to 'lock in.' At least, that's the sentiment on social media. On September 1st, as the Fall season began, social media became inundated with 'lock-in' videos. Driven by Gen Z and younger ...

The trend works like this: a group of kids asks someone—often a socially excluded or unsuspecting classmate—to record them. Just before handing over the phone, the group secretly flips the camera, ...