A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Janet Lam is an AI solutions expert and the founder of Building Blocks Business Planning, helping businesses thrive through innovation. Economic uncertainty can leave even experienced business owners ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...