Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2025 and look forward to an even greater 2026.

Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Learn how Generative Engine Optimization gets your business recommended by ChatGPT. A 5-step framework to appear in AI ...

Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

A company named around “SEO” is now tethered to a term that no longer reflects the full breadth of modern discovery work.

JDM Web Technologies announced enhancements to its SEO offerings, advancing its focus on AI-driven search optimization and ...

When "6-7" or "67" are entered as a search on the engine, the resulting page will shake in a manner similar to the hand ...