Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, ...

Shawn Layden talks about PlayStation's approach to turning developers into rock stars as part of its early marketing strategy ...

When we talk about where we want VGK to go from on a digital and social perspective, we don't just want to be the best team ...

Voiso, a global leader in AI-powered contact center solutions, has reaffirmed its commitment to partnership-driven growth ...

BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

For years, when it was time for startups to start selling their product, they could turn to any number of traditional playbooks. But as with so many things, AI is changing how companies prepare to go ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Here’s what most pharma professionals don’t want to hear: if you're a scientist or physician who spent your career in pharma, ...

The changing search and discovery landscape looms large in marketing trends for 2026. Our experts talk about what marketers ...