E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming ...

Glow Up! was developed in collaboration with e.l.f.'s longtime partner eGen and Exclusible, marking e.l.f.'s first ...

Cosmetics maker E.l.f. Beauty Inc. on Wednesday said that it was unable to provide a financial outlook for the fiscal year ahead due to tariffs, and announced an agreement to acquire Rhode, a beauty ...

E.l.f. Beauty Inc. on Wednesday opted not to offer a full-year financial forecast, saying tariffs were making the consumer landscape too difficult to measure. But on Thursday, shares of the cosmetics ...