When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover and crawl URLs ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different ...

Emily Anne Epstein talks about how to gain valuable perspectives on provenance and how to stay competitive as a content ...

What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

If a universe of digital information is only keystrokes away, finding the best sources among a search engine's rankings can sometimes feel like looking for the brightest star in the sky -- while ...

Here's everything you should know about the privacy-minded search engine and all the other privacy tools and services it offers. Adam Benjamin has helped people navigate complex problems for the past ...