Nov 11, 2013 · Reducing customer attrition, or "churn" in marketing parlance, often involves offering incentives such as discounts to individuals identified as likely to defect. The tricky part …

This study aims to examine and analyze the correlation between relationship marketing variables to switching barriers, customer satisfaction, customer trust and customer retention.

Sep 23, 2022 · Discover the top 5 causes of customer defection, and how to address them. Analyze your marketing strategies and the root causes to retain your customers.

Apr 7, 2025 · To prevent this, the business should implement customer engagement strategies, such as email marketing, social media marketing, loyalty programs, or gamification, to keep its …

Jan 5, 2024 · By implementing these strategies, businesses can reduce customer churn, foster long-term customer loyalty, and ultimately drive growth and success in the highly competitive …

In this article, I elaborate on why retaining customers is critical to businesses today and how to create a business and marketing plan that focuses on customer retention.

Dec 31, 2010 · Failure to master relevancy can have a devastating effect on a retailer’s ability to acquire, serve and retain customers. Executed well, relevancy can prevent customer …

To stem the tide of customer defection, understand what really keeps their customers engaged and avoid these three blind spots.

The results of this analysis will drive a change in the way customer marketing is viewed, and making the appropriate change in tactics will increase the productivity of your marketing efforts …

In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.